QUEENSLAB IN JAPAN - TEYSIR ESTERWIND

It requires extensive planning, research, and resources to successfully enter a new market. As a company, we have decided to take on this challenge by expanding our operations to Japan. Starting with just one employee, Teysir, we have set our sights on establishing a foothold in this dynamic market. With a rich cultural heritage, cutting-edge technology, and a highly skilled workforce, Japan offers tremendous opportunities for growth and innovation.

As we expand our operations to Japan, we remain committed to maintaining the small business atmosphere that has been integral to our success.

To achieve this, we have set a target of having a maximum of 50 employees at each site, including our new office in Japan. This approach will allow us to stay agile and responsive to the needs of our customers while fostering a close-knit and collaborative work environment. We believe that by keeping our team small, we can preserve the entrepreneurial spirit that has fueled our growth and innovation over the years. In this article, we have a short interview with our first employee in Japan and the steps we are taking to make this a reality.

Tell us about yourself

"I’m a front-end developer from Gothenburg currently based in Japan. On my free time I like to try out new brewing recipes with exciting coffee beans and watching Japanese stand-up comedy."

Why did you originally come to Japan? Have you considered the cultural and language differences you might face when working in Japan?

"A simple answer to that is to pursue a dream of mine. I’ve always been fascinated by the country and after I studied in Japan for nearly two years, I was left with a spark that never went away. I just had to explore my fascination of the country’s rich culture even further, not to mention the food!!"

Have you considered the cultural and language differences you might face when working in Japan?

"Yes I have, back still in Sweden I was often asked about how the work culture and the work-life balance is in Japan. The country is widely known for its long working hours, the importance of hierarchy/seniority and the use of honorific language. It might be daunting for some but if you are open minded and willing to learn from the differences, it can certainly be a rewarding experience. While it might still be true for large older corporations, I feel that the recent IT/ web-scene is getting bigger each year with more focus on digitisation of society, with innovative web services and young entrepreneurs entering the industry with a more modern approach on work-life balance"

It is clear that Japan has a lot to offer for those who are willing to explore its rich culture and opportunities. We are excited to have you as our first employee in Japan and are confident that your expertise and passion will be instrumental in our success.

As we move forward with our expansion plans, we are mindful of the challenges that lie ahead. However, we are also confident that with careful planning and execution, we can navigate these challenges and emerge as a strong player in the Japanese market. By staying true to our values and maintaining a small business atmosphere, we believe that we can create a unique and rewarding experience for our employees and customers alike.

In conclusion, we are thrilled to embark on this new chapter in our company's journey and look forward to the opportunities and growth that Japan has to offer. We thank you for your support and invite you to follow our progress as we continue to expand our presence in this exciting market.

And since Teysir loves food we have created QueensLabs first Yuru-Chara in the form of a Swedish meatball that we call ミートボールチャン mītobōru-chan.